100 campaigns

HEre, I find 100 [oh no’s] in the world and I offer my [what if’s]

version 2

You only landed on this page because I:

  • grew up in the bronx

  • worked at my parent’s chinese take out starting @ the age of 8.

  • parents didn’t speak english so i chose the literal worst h.s in nyc for myself

  • got arrested for graffiti 2x in a week and was about to drop out

  • guidance counselor told me about an afterschool theater program

  • didn’t know wtf theater was, but knew i didn’t wanna drop out to work

  • auditions for this program and got accepted?!!!

  • realized i wasn’t as smart or artistic as the other kids so I got mad

  • so mad i started to read and write every day to catch up

  • started writing plays

  • didn’t end up dropping out, went to college, first to graduate in my family

  • did some fun and odd jobs: comedy barker, club promoter, bellman, private jets broker, etc etc.

  • kept writing in the meantime and won a handful of awards, fellowships, and residencies.

  • during covid, i wrote my first tv pilot and sold it to sony pictures later that year.

  • One day I met a guy on Reddit. He was a copywriter who wanted to write plays. I was a playwright who wanted to learn copywriting.

  • he told me to sally hogshead a brand. i wrote 1600 to get to 100. i was like woah, i like writing this much, this fast, this non-preciously.

  • I took a class at SVa and adhouse and started working on my portfolio

  • you have three options. either I: write ads for you, deliver chinese food to you, or do graffiti on your front door. kidding. i would never deliver food again.